Every web site is different, so there is no universal optimization strategy. I will create a comprehensive blueprint for your individual web site to boost your search engine rankings. The blueprint includes:
- Keyword research for top terms in your industry
- Competitive analysis on the top 10 web sites ranking for your keywords
- Evaluation of your web site’s current SEO health status
- Action plan for specific changes needed to optimize your web site
- Off-site promotion strategies to further boost your online search engine rankings (aka “link building”)
Prices depend on an evaluation of the complexity and depth of your web site. A full package for a basic web site usually starts out at about $5,000. Keep in mind, this is not a pre-fabricated report used with multiple clients. Each blueprint is custom-tailored to the unique circumstances of your web site.
I also offer consulting for $200/hour, as well as in-house training and workshops (contact me for details).
Contact me to request more information about SEO Services
Why “Small Business” SEO Services?
I have provided services for several web sites for large organizations (and still do for a few). Here are some of the obstacles of working with large organizations that I don’t particularly relish:
- lack of access to make needed changes
- extremely long approval processes and slow launch times
- lack of access to people who actually make decisions, leading to delays and communication problems
- all the other usual problems associated with navigating corporate bureaucracies
If you’re a large organization who can remove those types of barriers, we can talk. Fortunately, most small businesses don’t have these problems.
If you’re a one-person business with no budget but plenty of time, there is a simple solution for you: buy the SEO Book. It’s the best $79 you’ll ever spend in your life.
If you’re a savvy business person with a marketing budget, you know that a few thousand dollars is a very small price to pay. In fact, you’re not really spending money because in the long run you’ll make so much more profit – and save so much money in PPC advertising – due to your high search engine rankings. Imagine if you could cut your online advertising budget by 50% and still increase your lead flow. That would certainly make you smile. And that’s what search engine optimization can do for you.
Deal Breakers
While I’m happy to help anyone I can with their interactive marketing needs, there are a few types of people for whom my services will not be a good fit:
- people with no passion for what they’re doing
- people with no desire to put effort into improving their web site and making something remarkable
- people who want to get better search engine rankings without providing any additional value to their visitors
- people looking for the lowest priced SEO vendor (I won’t overprice you but I also won’t undervalue my services - I’ll give you great value for a reasonable price with a positive ROI)
- people wanting to get ahead with “black hat” or unethical tactics
If you fall into any of those categories, we probably won’t work too well together. There are plenty of other vendors out there who will be willing to sell you a dream and promise you the world for only a few hundred dollars (warning: you get what you pay for and your mileage may vary). Your best bet is to just get the SEO Book and learn what search engine optimization is really about before going down one of those paths.